In the first quarter of 2025, the top health and fitness applications in the United Kingdom showed varied performance metrics across downloads, revenue, and active users, according to data from Sensor Tower.

Strava: Run, Bike, Walk saw a notable increase in weekly revenue, starting at approximately $465K and peaking at around $490K by late February. Downloads fluctuated slightly, beginning at 43.6K and ending the quarter at 38K. Active users displayed a consistent upward trend, reaching nearly 4M by the end of March.

Calorie Counter + experienced a peak in weekly revenue at $493K in early January, followed by a gradual decline to about $312K by the end of March. Downloads started at 35K and decreased to 26K, while active users varied, peaking at 644K before settling at approximately 553K.

Runna: Running Training Plans had steady revenue early in the quarter, peaking at $362K before a slight decrease to $294K by March's end. Downloads dropped from 36K to 19K, while active users fluctuated around 170K throughout the quarter.

MyFitnessPal: Calorie Counter showed varied revenue, with a peak of $459K in early February, ending at $323K. Downloads decreased from 48K to 35K, while active users saw a downward trend, from 1.6M to 1.4M.

Flo Cycle & Period Tracker maintained consistent weekly revenue, peaking at $323K in mid-March and closing the quarter at $223K. Downloads declined from 44K to 22K, while active users fluctuated around 2.2M.

For more detailed insights and trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Revenue

Quarter Summary