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In the first quarter of 2025, the insurance app market in Ecuador showcased varied performance trends across the top five applications. This analysis, provided by Sensor Tower, reveals insights into the weekly downloads and activity of these apps on a unified platform.
Mi Humana app saw a consistent download pattern with a peak of around 482 in early February. The app maintained a steady presence with weekly downloads fluctuating between 293 and 482 throughout the quarter.
The Vitality Ecuador app experienced a notable spike at the beginning of January, reaching 472 downloads, before gradually tapering off to around 155 by the end of March. This indicates a strong initial interest that waned over time.
Tecniseguros maintained a stable performance with downloads ranging from approximately 205 to 352. The app saw a consistent user interest, particularly in early February where it peaked.
ecuaprimas CONNECT had a significant peak in mid-January with 553 downloads, followed by a gradual decline to around 115 by the end of March. This trend suggests an initial surge in user acquisition that wasn't sustained.
Lastly, My Wafa - Assur experienced modest growth, starting with 77 downloads and reaching a peak of 165 in mid-January. The app's downloads settled at approximately 120 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower's platform.