Top Parenting Apps Performance in Australia: Q1 2025

In the first quarter of 2025, several parenting apps showed varied performance in Australia, as tracked by Sensor Tower. Here's a closer look at the top five apps.

Huckleberry: Baby & Child from Huckleberry Labs saw a fluctuating revenue trend, beginning the quarter at around $7.5K and peaking at approximately $13K in early January. Downloads were relatively stable, ranging from 2.1K to 3.2K weekly. Active users initially declined from 46K to 40K but rebounded to finish the quarter at about 52K.

Findmykids: Kids GPS Tracker by LETEM LTD had a revenue peak of $4.7K in early February before gradually declining to $2.3K by the end of March. Downloads were low, starting at 1K and dropping to around 400 mid-quarter, then slightly recovering to 800. Active users showed a slight recovery towards the end of the quarter, closing at about 4K.

Solid Starts: Baby Food App maintained a steady performance, with revenue peaking at $12.9K at the end of March. Downloads fluctuated between 1.3K and 2.3K, while active users remained consistently above 50K throughout the quarter.

The Wonder Weeks - Leaps showed consistent revenue, starting at $9.1K and peaking at $10K mid-March. Downloads were stable, hovering around 1.1K to 1.6K. Active users grew steadily, reaching over 20K by the end of March.

Finally, Be Closer: Family location from Golden Gate Media reported a declining trend in revenue from $3.1K to $1.5K. Downloads were minimal, with less than 200 weekly, and active users showed a decreasing trend, ending the quarter with around 40 users.

These insights, sourced from Sensor Tower, provide a snapshot of the parenting app landscape in Australia. For more detailed analytics, visit Sensor Tower's platform.