Top 5 Personal Finance Apps Performance in the US, Q1 2025

In the first quarter of 2025, the performance of the top five personal finance budgeting and planning applications on a unified platform in the United States showcased interesting trends.

EveryDollar: Budget Management from The Lampo Group Incorporated saw a peak in weekly revenue at around $342K during mid-January. Downloads fluctuated, reaching a high of approximately 76K in late December, while active users remained robust, closing the quarter at about 1.16M.

Copilot: Track & Budget Money, developed by Copilot Money, Inc., experienced a significant spike in revenue to $283K in late February. Weekly downloads started strong at 29.7K but tapered off to around 7.5K by the end of March. Active users remained relatively stable, hovering around 71K.

Rocket Money - Bills & Budgets had a consistent performance with weekly revenue peaking at $171K in early March. Downloads began at a substantial 524K but gradually decreased to 143K by the end of the quarter. The app maintained a high number of active users, ending March with approximately 4.6M.

YNAB by You Need A Budget LLC saw its revenue peak at $156K in early February. Downloads decreased over the quarter, starting at 37K and ending at 14K. Active users remained steady, closing the quarter at about 837K.

Finally, Monarch: Budget & Track Money exhibited a steady revenue increase, peaking at $87K in early March. Its downloads decreased from 34K to 16K, while active users increased slightly, ending March at 211K.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the personal finance app market in the US. For more in-depth analysis, visit Sensor Tower.