AI Insights · Timothy · April 2025
Top 5 Shopping Apps on Unified Platform in Ghana, Q1 2025
Explore the performance trends of the top shopping apps in Ghana during Q1 2025, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the performance of the top shopping applications in Ghana on a unified platform showcased interesting trends in downloads and active user engagement. Here's a closer look at how these apps fared:
Alibaba.com from Hangzhou Alibaba International Information Technology Co., Ltd. experienced a consistent increase in weekly downloads, peaking at around 22.7K by the end of March. The app maintained a solid base of weekly active users, fluctuating between 215K and 238K throughout the quarter.
TospinoMall saw a significant spike in downloads in early February, reaching over 36.3K. Active user engagement also rose, with numbers climbing to approximately 91K by late February, before stabilizing around 82K at the quarter's end.
Jumia Online Shopping, published by Africa Internet Group, maintained a steady download rate with slight increases, peaking at 14.6K in late March. The app's weekly active users hovered around 160K to 172K, showing a stable user base.
Rwazi - AI Budget Copilot experienced a notable surge in downloads in late January, reaching 33.9K. The app's active user base grew to over 21K during this period, before adjusting to approximately 13K by the end of March.
Finally, the Made-in-China B2B Trade App exhibited a steady download pattern, with numbers ranging from 4.1K to 8.2K. The app's active users increased gradually, peaking at around 17.1K in early March.
These insights, sourced from Sensor Tower, highlight the dynamic shifts in user engagement and app popularity in Ghana's shopping app market. For more detailed analytics and trends, visit Sensor Tower's platform.