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AI Insights · Timothy · April 2025

Top 5 Shopping Apps in Sweden: Q1 2025 Performance Overview

Discover the performance trends of Sweden's leading shopping apps in Q1 2025, with insights on downloads and active users.

Top 5 Shopping Apps in Sweden: Q1 2025 Performance Overview

In the first quarter of 2025, Sweden's top shopping apps showcased varied performance trends across downloads and active users, as reported by Sensor Tower.

Temu: Shop Like a Billionaire observed a steady flow of downloads, peaking early in the quarter with approximately 17K in the week of January 6. Active users started at around 802K, showing a slight fluctuation and settling near 690K by the end of March.

IKEA maintained a consistent download rate, starting at 13K and slightly decreasing to around 9.5K by the end of Q1. Active users saw a gradual decline from 68K to approximately 57K during this period.

Lidl Plus experienced a notable increase in downloads, reaching a peak of nearly 12K in late February. The active user count grew steadily, beginning at about 198K and climbing to approximately 224K by the end of the quarter.

Circle K showed a decline in downloads initially, with numbers dropping from 11.5K to around 9K. However, active users increased towards the end of March, starting at 40K and rising to about 35K.

Willy:s saw a steady download pattern, peaking at over 10K in late February. Active users fluctuated slightly, beginning at 41K and ending the quarter close to 42K.

These insights from Sensor Tower reveal dynamic trends in Sweden's shopping app landscape, providing valuable data for understanding user engagement and app popularity. For more in-depth analysis, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025