Top 5 Tools Apps Performance in Brazil Q1 2025

In the first quarter of 2025, the top tools apps in Brazil on a unified platform demonstrated notable activity. Here's a closer look at their performance based on data from Sensor Tower.

gov.br saw a remarkable trend in weekly downloads, peaking at around 961K in mid-March. Its weekly active users also showed growth, increasing from 12.5M at the start of the quarter to nearly 19.5M by the end.

Carteira de Trabalho Digital experienced a surge in downloads, with numbers reaching over 1M in the third week of March. Active users followed a similar pattern, climbing to approximately 20.6M towards the end of the quarter.

OiTube maintained a steady download rate throughout the quarter, with a slight dip towards the end, closing at 205K. Active users hovered around 5.5M, with minor fluctuations throughout the period.

Carteira Digital de Trânsito had consistent downloads, peaking at over 302K in late March. The app's active users displayed resilience, staying around the 20M mark, ending the quarter at approximately 20.9M.

Lastly, Vivo - Telefónica showed upward momentum in downloads, reaching 292K in early March. Its active user base fluctuated slightly but concluded strongly at about 17.5M.

These insights from Sensor Tower highlight the dynamic nature of app usage in Brazil, offering a glimpse into consumer preferences and engagement patterns in Q1 2025. For more detailed analytics and insights, visit Sensor Tower's platform.