The second quarter of 2025 saw notable activity among the top personal finance budgeting and planning applications on the iOS platform in the United States. Here's a closer look at the performance of these apps based on data from Sensor Tower.

EveryDollar: Budget Management from The Lampo Group Incorporated experienced fluctuations in revenue, starting at approximately $118K at the end of March and peaking at $173K by mid-April. Weekly downloads remained relatively steady, ranging from 23K to 34K, while active users saw a slight decline from 880K to 717K over the quarter.

Rocket Money - Bills & Budgets showed a dynamic revenue trend, reaching a high of $144K in early June. Downloads fluctuated between 52K and 90K weekly, with active users consistently above 2.8M, peaking at 3.3M in early April.

Copilot: Track & Budget Money from Copilot Money, Inc. saw revenue peak at $152K at the end of March, with a more moderate range in subsequent weeks. Downloads were steady, mostly between 7K and 12K, while active users showed a slight upward trend, ending the quarter with around 75K.

Monarch: Budget & Track Money experienced a gradual increase in revenue, starting at $53K and reaching $78K by late June. Downloads saw a steady rise, peaking at 19K, and active users showed continuous growth, ending the quarter at approximately 141K.

YNAB maintained a consistent revenue stream, with a notable increase to $72K by the end of June. Downloads remained stable, hovering around 10K to 12K weekly. Active users showed a slight decline from 643K to 584K during the quarter.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

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Quarter Summary