Top 5 Communication Apps in Bulgaria: Q2 2025 Performance

In the second quarter of 2025, the performance of the top communication apps in Bulgaria revealed interesting trends in downloads, revenue, and active users. Here's a breakdown of each app's performance.

Messenger from Meta Platforms, Inc. experienced fluctuations in weekly revenue, peaking at $112 in mid-May before tapering off to $28 by the end of June. Weekly downloads remained relatively stable, hovering around 18.9K, while active users saw a gradual decline from 2.39M to 2.19M throughout the quarter.

WhatsApp Messenger showed a modest rise in weekly revenue, reaching up to $21 in early June. Downloads were steady, averaging around 15.1K, with active users increasing significantly from 1.48M to 1.84M by the quarter's end.

Snapchat from Snap Inc. saw its revenue fluctuate, with a notable peak of $3.7K in late June. Downloads gradually increased, reaching 14K in the last week, while active users also grew from 356K to 372K.

Telegram maintained a consistent revenue stream, averaging around $5.6K weekly. Downloads increased towards the end of the quarter, reaching 14.3K, while active users showed a steady rise from 831K to 947K.

Rakuten Viber Messenger reported a steady increase in revenue, peaking at $7.4K in late June. Weekly downloads remained consistent at about 9.4K, while active users slightly decreased from 2.97M to 2.82M.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored.