The second quarter of 2025 saw significant activity in the delivered meal kits and specialty foods app category in the United Kingdom. Here's a closer look at the performance of the top five apps on a unified platform, with data sourced from Sensor Tower.

HelloFresh: Meal Kit Delivery experienced a steady presence in the market. Weekly downloads fluctuated, reaching as high as 10K by early June. Meanwhile, active users consistently hovered around 350K, peaking at 403K in late June.

Gousto demonstrated a consistent download trend, with numbers rising to about 10K in mid-May. Active users increased significantly, from 273K at the start of April to 333K by early June.

Vivino: Drink The Right Wine showed stable weekly revenue, averaging around $3.5K to $4.6K. Downloads remained modest, with a peak of 3.4K in early April. Active users ranged between 53K and 64K throughout the quarter.

Riverford saw an early spike in downloads, reaching over 3K in late April, while active users maintained a steady range from 7K to 9K.

Green Chef: Healthy Recipes reported a gradual rise in downloads, culminating in 1.4K by the end of June. Active users varied, closing the quarter at around 8K.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025

Downloads

Revenue

Quarter Summary