Top 5 Fashion Games in the US: Q2 2025 Performance Overview

In the second quarter of 2025, Project Makeover from Magic Tavern, Inc. demonstrated strong performance with weekly revenue peaking at approximately $1.17M by the end of June. Downloads varied, reaching a high of 32.1K in early April, while active users climbed to a peak of 1.48M in early June before declining to 1.07M by quarter's end.

Covet Fashion: Dress Up Game by Crowdstar LLC saw a notable increase in weekly revenue, hitting $263K mid-May. Downloads were relatively stable, with a slight rise to 4.8K in mid-May. Active users increased towards the end of the quarter, reaching 174K.

Glow Fashion Idol from Crazy Labs experienced a consistent rise in revenue, peaking at $205K in early June. Downloads increased significantly, reaching 70.5K at the start of June, with active users also rising to 147K by the end of June.

SuitU: Fashion Avatar Dress UP from Libii HK Limited maintained a steady revenue stream, peaking at $181K in early June. Downloads remained stable throughout the quarter, with a slight increase to 13.1K mid-June. Active users showed a decline, ending at 62K.

Finally, Merge Studio: Fashion Makeover by Paxie Games experienced a consistent revenue, peaking at $135K in late April. Downloads fluctuated, reaching a high of 49.3K in early April, while active users decreased to 202K by the end of June.

These trends highlight the dynamic nature of the fashion gaming market in the US. For more detailed insights, visit Sensor Tower.