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In Q2 2025, the horror game genre saw varying performances across the top five apps on a unified platform in the United States. Here's a detailed look at each game's metrics based on data from Sensor Tower.
Sprunki Beat: Full Mod Music by Gotstar Studio started the quarter with a revenue increase, peaking at about $491 in the last week of June. Weekly downloads fluctuated, with a high of approximately 78K in mid-April. Active users peaked at 184.8K in mid-May before gradually declining to 142.3K by the end of the quarter.
Granny maintained consistent download numbers, culminating in 58.2K in the final week. Active users showed a robust upward trend, reaching over 519K by the end of June.
The Baby In Yellow saw a significant spike in downloads in early May, achieving over 93K. Active users peaked at 178.3K in mid-May and then trended downwards, ending at 95.7K.
Nightmare Puzzles: The Unknown experienced fluctuating downloads, starting the quarter with 47.8K and ending with 21.8K. Active users increased to a peak of 136.4K in early June before gradually decreasing.
Black Mirror: Thronglets had an initial surge in downloads, reaching nearly 149K in mid-April. However, numbers dwindled to 4K by the end of June. Active users followed a similar pattern, peaking at 180.7K in April and dropping to 1.9K.
These insights highlight the dynamic nature of the horror game market, with fluctuations in downloads and active users. For more detailed analytics, visit Sensor Tower's website.