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AI Insights · Timothy · July 2025

Top Parenting Apps in the UK: Q2 2025 Performance Overview

Explore the performance trends of the top 5 parenting apps in the UK for Q2 2025, including revenue, downloads, and active users.

Top Parenting Apps in the UK: Q2 2025 Performance Overview

In the second quarter of 2025, the UK market saw notable activity in the parenting app category. Here's a closer look at the performance of the top five apps, based on data from Sensor Tower.

Findmykids: Kids GPS Tracker from LETEM LTD showed a steady revenue increase, peaking at around $57K in the last week of June. Weekly downloads varied, with a high of 8.6K mid-May, while active users rose from 151K to 182K over the quarter.

Huckleberry: Baby & Child maintained a strong revenue stream, reaching approximately $43K in late June. Downloads peaked at 6.2K in the final week, and active users increased from 106K to 116K throughout the quarter.

Kids360: Parental Control App experienced fluctuations in revenue, ending June with about $6.8K. Downloads were highest at 8.3K in mid-April, but declined towards the end of the quarter, with active users peaking at 6.5K.

Qustodio Parental Control App saw its revenue peak at approximately $11.6K in mid-April. Downloads were relatively stable, with a slight increase to 1.4K at the end of June, while active users decreased from 22K to 19K.

BackThen: Family Album Journal reported a revenue surge to $27K in the last week of June. Downloads rose from 94 to 415 over the quarter, with active users remaining steady around 6K.

These trends highlight the competitive dynamics in the parenting app sector in the UK. For more insights and detailed analysis, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025