In the second quarter of 2025, the top photo and video applications on a unified platform in the United States showcased diverse trends in downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive view of these performances.

CapCut - Video Editor from Bytedance Pte. Ltd experienced a significant increase in weekly revenue, peaking at approximately $4.6M in mid-June. Downloads also trended upwards, reaching around 975K in the week of June 16. Active users grew steadily, peaking at about 22.5M by mid-June.

Instagram, published by Instagram, Inc., saw weekly revenue fluctuate, with a high of nearly $875K at the end of June. Weekly downloads showed an increasing trend, reaching a peak of 775K in the last week of June. Active user numbers remained relatively stable, averaging around 123M throughout the quarter.

Canva: AI Photo & Video Editor from Canva saw a peak in weekly revenue at the beginning of the quarter, with figures around $3.3M. Download numbers varied, with a high of approximately 488K in mid-May. Active users experienced a decline, dropping from about 9.4M to 8.2M by the end of June.

YouTube, by Google, maintained strong weekly revenue, reaching a peak of $22.7M at the end of June. Downloads increased steadily, with a notable rise to 448K in mid-June. Active user numbers remained robust, averaging around 220M.

Twitch: Live Streaming from Twitch Interactive, Inc. showed stable revenue trends, with a peak of about $1.1M in late April. Downloads spiked in mid-May with over 550K, while active users reached a high of approximately 14.7M in mid-June.

These insights, sourced from Sensor Tower, highlight the dynamic performance of these leading apps in the US market. For more detailed analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025