2026 State of Mobile is Live!

In the third quarter of 2025, the top apparel applications on the Android platform in Brazil demonstrated varying trends in downloads and active user engagement. Based on data from Sensor Tower, we explore the performance of these leading apps.
SHEIN-Shopping Online consistently topped the charts with a robust download rate, peaking at around 319K in early September. Its active user base fluctuated, starting at approximately 45.6M and reaching 46.8M by the end of the quarter.
The Nike App - Produtos exclusivos saw a decline in weekly downloads, starting from 106K and dropping to 47K by late September. The app's active users also decreased from roughly 979K to 652K over the same period.
Lojas Renner - Comprar Roupas maintained a steady download rate, with numbers ranging from 65K to 44K throughout the quarter. Active users showed a moderate decline from 5M to 4.8M.
For C&A - Comprar roupas, downloads started at 65K and ended at 46K, with a noticeable dip mid-quarter. Active users ranged from 2.5M to 2.3M, indicating a slight decrease.
Finally, Hering experienced a decline in downloads from 61K to 32K, while active users varied, beginning at 439K and ending at 371K.
For more detailed insights and data on app performance, visit Sensor Tower.