In the third quarter of 2025, the performance of the top insurance applications on the Android platform in Australia showcased varied trends in downloads and active users. Here, we delve into the key metrics for each app, with data provided by Sensor Tower.

myBupa saw a consistent download rate, peaking at around 3.9K in late July. However, there was a gradual decline towards the end of September, with downloads reaching approximately 2.7K. Active users fluctuated throughout the quarter, beginning at 60.3K and ending slightly lower at 55.8K.

The AAMI App experienced a notable increase in downloads, particularly in the last week of September, reaching 5.6K. Active users showed a general upward trend mid-quarter, peaking at 25.3K before a decline to approximately 17.5K by the end of the quarter.

My Medibank maintained a steady download rate, with numbers hovering around 2K. The active user base was dynamic, starting at 62.1K, dipping mid-quarter, and recovering to finish at 54K.

The nib app's downloads remained relatively stable, with a slight peak in the last week of September at 1.9K. Active users also showed resilience, with minor fluctuations around the 17K mark throughout the quarter.

Lastly, the HCF My Membership App experienced a gradual decline in downloads, starting at 1.9K and closing the quarter at approximately 1.4K. Active user numbers decreased significantly towards the end of the quarter, from 12K to around 11K.

For more detailed insights into app performance and trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Android

Downloads

Quarter Summary