2026 State of Mobile is Live!

In the third quarter of 2025, the top insurance apps on the Android platform in Europe showcased dynamic trends in downloads and active users.
MAPFRE Seguros saw a notable fluctuation in weekly downloads, starting at around 23K and dipping mid-quarter before climbing back to approximately 28K. Active users initially decreased from 184K to 133K, but later exhibited a recovery, ending the quarter with about 161K users.
Hastings Direct Insurance maintained a consistent download range, peaking at 16K in late July. Their active user base remained relatively stable, ranging from 198K to 292K, with a notable peak in late August.
TK-App experienced steady growth in downloads, reaching a high of 19K by the end of the quarter. Active users consistently increased, hitting a peak of 579K in late August, demonstrating strong engagement throughout the period.
Allianz'ım showed variable download numbers, with significant spikes in early August and September, reaching up to 19K. The active user count showed a slight decline early in the quarter but stabilized around 298K by the end of September.
mojePZU mobile had a gradual increase in downloads, peaking at 16K in late September. Active user engagement was strong, with numbers reaching over 318K by the quarter's end.
These insights, sourced from Sensor Tower, provide a snapshot of the insurance app landscape in Europe for Q3 2025. For a deeper dive into these trends, visit Sensor Tower's platform.