In the third quarter of 2025, the top insurance applications on the Android platform in Italy showed distinct trends in weekly downloads and active users, according to data from Sensor Tower.

Prima Assicurazioni maintained a consistent presence with weekly downloads fluctuating between 4.9K and 9.6K. Active user numbers climbed steadily throughout the quarter, reaching approximately 155K by the end of September.

MyGenerali saw a notable spike in downloads, peaking at 11.3K in early September. However, active users showed a more stable trend, ending the quarter at around 80K.

Unipol Assicurazioni experienced a moderate download rate, with weekly figures ranging from 4.1K to 6.7K. Active users increased significantly towards the end of the quarter, peaking at nearly 180K.

Alleanza had a varied download performance, with a peak of 8.9K in early July. Active user numbers remained relatively stable, closing the quarter at about 70K.

Intesa Sanpaolo Assicurazioni showed a consistent download pattern, with figures between 2K and 5K. Active users decreased initially but then stabilized, ending the quarter with approximately 31K.

These insights from Sensor Tower highlight the dynamic landscape of insurance applications in Italy, with varying trends in user engagement and app adoption. For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Android

Downloads

Quarter Summary