In the third quarter of 2025, the iOS apparel app market in the United States showcased diverse trends among the top 5 applications. This analysis, based on data from Sensor Tower, offers insights into weekly downloads and active user activity.

SHEIN - Shopping Online experienced fluctuating downloads, starting at around 340K and peaking at 402K in mid-July, before stabilizing at approximately 261K by the end of September. Its active users began at 18.8M, with a slight drop to 17.1M mid-quarter, before rebounding to 18.1M by quarter's end.

Nike: Shoes, Apparel, Stories observed a significant spike in weekly downloads, with a high of 122K in late July, gradually decreasing to 61K by the end of September. Active users peaked at 3.3M mid-quarter, before declining to 1.9M by the end of the quarter.

Old Navy: Shop for New Clothes showed stable download trends, with an initial rise to 63K in late July, settling at around 40K by the end of September. Active users remained relatively stable, starting at 1.5M and ending the quarter at 1.6M.

adidas: Shop Shoes & Clothing witnessed a steady increase in downloads, peaking at 58K in mid-August, before decreasing to 29K by late September. Active users fluctuated, starting at 1M, peaking at 993K, and slightly decreasing to 784K by the end of the quarter.

Hollister Co. had a varied download trend, peaking at 69K in late July and ending the quarter at 33K. Active users increased from 422K to a peak of 643K in early August, before stabilizing at 419K by late September.

These insights reveal the dynamic nature of consumer engagement with apparel apps, highlighting shifts in user preferences and activity. More detailed insights can be explored via Sensor Tower's comprehensive analytics.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Quarter Summary