Top 5 Personal Finance Apps on iOS in Italy: Q3 2025 Performance

In the third quarter of 2025, the personal finance app landscape on iOS in Italy saw notable activity among the top five apps. According to Sensor Tower data, these apps experienced varying trends in downloads, revenue, and active users.

Splitwise saw a strong performance with weekly revenue peaking at approximately $1.1K by the end of September. Downloads initially surged to 23.5K in late July but tapered to around 8.8K by the end of the quarter. Active users fluctuated, starting at 445K and ending at 442K, with a notable dip mid-quarter.

Wallet - Daily Budget & Profit demonstrated consistent growth in revenue, peaking at $913 in mid-September. Downloads remained relatively stable, ranging from 700 to 950 weekly. Active users started at 25.1K, dipped mid-quarter, and then rebounded to close at 20.9K.

The Spendee Budget App & Planner experienced a steady increase in revenue, reaching $857 by the end of September. Downloads showed a rising trend, starting at 657 and peaking at 1.5K in early September. Active users increased from 7K to 8.3K over the quarter.

Bilance - Your Money & Budget saw varied revenue, with a peak of $785 in mid-September. Downloads began at 382 and declined to just 25 by the end of the quarter, indicating a significant drop in new user acquisition.

Lastly, Monefy: Money Tracker showed an upward trend in revenue, closing at $644. Downloads increased from 1.1K to 1.6K, while active users grew from 55.3K to 64.2K, showing strong user engagement.

These insights from Sensor Tower highlight the dynamic nature of the personal finance app sector in Italy, with each app exhibiting unique trends in user engagement and revenue generation. For more detailed insights, visit Sensor Tower's platform.