AI Insights · Timothy · October 2025
Top Personal Finance Apps on iOS in Turkey: Q3 2025
Explore the performance of the leading personal finance apps on iOS in Turkey during Q3 2025, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2025, the iOS personal finance app market in Turkey showcased diverse trends across the top applications. According to Sensor Tower data, these apps demonstrated varying performances in terms of downloads, revenue, and active users.
Splitwise experienced a steady increase in weekly revenue, peaking at approximately $770 in mid-September. Weekly downloads saw fluctuations, reaching a high of 1.3K in early July, while active users varied, peaking at 17.7K in early September.
Income Expense Planner Paytodo had a consistent revenue stream, with a notable peak of $466 in mid-September. Downloads were relatively low, with a maximum of 222 in late June.
YNAB showed an increase in revenue, reaching $486 in mid-September. Downloads remained minimal, with the highest being 92 in mid-July. Active users maintained a small but steady presence, peaking at 59 in mid-July.
Money Manager (Remove Ads) had stable revenue, with a peak of $244 in late September. Downloads and active users were negligible throughout the quarter.
Wallet - Daily Budget & Profit saw a moderate revenue increase, peaking at $273 in late September. Downloads were consistent, with a peak of 81 in late September, while active users showed a slight increase, reaching 414 in late July.
For more detailed insights and analytics, visit Sensor Tower's platform.
