In the third quarter of 2025, the top beauty retail applications in Brazil demonstrated varied performance trends across downloads and active user engagement, according to data from Sensor Tower.

The O Boticário app showed significant fluctuations in weekly downloads, starting at approximately 141K at the beginning of July and peaking at around 262K by the end of September. Active users also saw a notable increase from 2.6M to nearly 3.9M over the same period.

Natura (Oficial) maintained a steady download rate, with figures ranging from 54K to 68K weekly. The app's active users ranged between 1.3M and 1.9M, showing a slight upward trend towards the end of the quarter.

The Época Cosméticos & Perfumaria app experienced a consistent download rate, hovering around 35K to 45K weekly. Active users remained stable, with figures between 560K and 857K.

Beleza na Web: Cosméticos saw weekly downloads fluctuate between 32K and 44K. Active users showed a slight decrease from 719K to 603K by the end of September.

Lastly, SEPHORA: Maquiagem e Perfumes had a steady increase in downloads, reaching up to 31K in early August. The active user count varied slightly, maintaining an average of around 350K throughout the quarter.

For more detailed insights into the app performance metrics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Retail

Downloads

Quarter Summary