In the third quarter of 2025, the health and fitness app sector in the United States showcased diverse performance trends across the top five applications. Data from Sensor Tower reveals intriguing patterns in downloads, revenue, and active users for these popular apps.

MyFitnessPal: Calorie Counter experienced fluctuations in weekly revenue, peaking at $2.8M at the start of July and dipping to $2M by the end of September. Downloads showed a gradual decline from 114K to 90K weekly, while active users decreased from 5.6M to 4.9M by the quarter's end.

Strava: Run, Bike, Walk saw a steady revenue increase, reaching $1.5M in late September. Weekly downloads remained robust, averaging around 130K, and active users hovered around 5.2M to 5.5M throughout the quarter.

The performance of AllTrails: Hike, Bike & Run showed a declining trend in revenue, falling from $1.8M to under $900K. Downloads also decreased from 154K to 100K, and active users dropped significantly from 3.6M to 2.4M.

Flo Cycle & Period Tracker maintained a stable revenue stream, with figures consistently around $1.2M to $1.3M. Downloads showed a slight decline from 135K to 117K, while active users remained strong, fluctuating between 10.5M and 11M.

Lastly, Fitbit: Health & Fitness experienced a revenue dip from $1.5M to $981K by the end of September. Weekly downloads ranged between 30K and 40K, while active users saw a slight decline from 6.6M to 5.9M.

These insights reflect the dynamic nature of the health and fitness app market. For more detailed analytics and trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary