In the third quarter of 2025, the top insurance applications in Italy exhibited varied trends in downloads and active user engagement. Data provided by Sensor Tower offers a comprehensive view of these apps' performance on a unified platform.

Prima Assicurazioni saw weekly downloads fluctuate, peaking at around 14.5K in early July before dipping to 7.8K mid-August and recovering to approximately 12.7K by the end of September. Active users consistently increased, reaching nearly 230K by the quarter's end.

Unipol Assicurazioni experienced a steady download pattern, with numbers hovering between 9K and 10.5K throughout the quarter. Active user numbers showed a significant rise, climbing from 225K to a peak of 283K mid-September before settling at 250K.

MyGenerali demonstrated notable download activity, especially in early September with a spike to 15.8K. Active users initially decreased but stabilized around 120K by the end of the quarter.

Alleanza showed a downward trend in downloads from 12.1K in early July to 2.3K mid-August, with a recovery to 7.8K by late September. Active users increased steadily, reaching approximately 70K by the quarter's end.

Intesa Sanpaolo Assicurazioni maintained a consistent download rate, ranging from 6.3K to 7.3K. Active users saw a decline early in the quarter but rebounded to around 52K by September's close.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Quarter Summary