In the third quarter of 2025, the personal finance app landscape in Bulgaria saw varied performance across the top applications, with insights derived from Sensor Tower data.

Money manager, expense tracker by Orange Dog showed a steady increase in weekly revenue, peaking at $47 in early August before experiencing a dip towards the end of the quarter. Downloads fluctuated, starting at 274 and reaching a high of 427 by late July. The app maintained a robust weekly active user base, beginning at 3.1K and gradually climbing to 3.9K by the end of September.

Чеки й витрати: BillkaAI had a consistent increase in weekly downloads, starting at 68 and peaking at 384 in early September. However, no revenue data was reported for this period.

Splitwise from Splitwise, Inc. experienced a varied revenue trend, with a high of $107 at the start of September. Weekly downloads were relatively stable, fluctuating between 186 and 302, while active users saw a rise from 399 to 1.4K by mid-August before slightly declining towards the quarter's end.

Spendee Budget App & Planner by Cleevio s.r.o. showed a notable revenue spike to $341 at the end of September. Downloads remained steady, ranging from 138 to 295. Active users slightly increased from 1.5K at the start of the quarter to 1.6K at the end.

Monefy: Money Tracker by Reflective Technologies ApS saw an uptick in revenue mid-quarter, reaching $253 in late July. Downloads were stable, peaking at 254 in early September. Active users hovered around 1.2K, with minor fluctuations throughout the quarter.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

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Quarter Summary