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AI Insights · Timothy · October 2025

Top 5 Personal Finance Apps in Italy: Q3 2025 Performance

Explore the performance trends of the top personal finance apps in Italy during Q3 2025, highlighting key metrics such as downloads, revenue, and active users.

Top 5 Personal Finance Apps in Italy: Q3 2025 Performance

In the third quarter of 2025, the personal finance and budgeting app landscape in Italy showed diverse trends across the leading applications. This analysis, based on Sensor Tower data, provides insights into the performance of the top five apps on a unified platform.

Splitwise saw a notable rise in weekly downloads, peaking at around 39K in early August. Revenue followed an upward trajectory, reaching approximately $2.4K in mid-August. Active users fluctuated, with a high of 845K in the same period.

Money manager, expense tracker experienced a steady increase in downloads, culminating in about 5.9K by the end of September. Weekly revenue showed gradual growth, hitting $809 in the last week of the quarter. Active users were consistent, with numbers hovering around 130K.

Splid – Split group bills demonstrated a peak in downloads at 5.4K in mid-August. Revenue saw a moderate rise, reaching $603 in the same timeframe. Active users also grew, peaking at 62K in mid-August before stabilizing.

Wallet - Daily Budget & Profit maintained a steady download rate, with a slight increase to 2.8K in early September. Revenue showed variation, peaking at $2.7K in early September. Active users reached a high of 64K at the start of September.

Finally, Monefy: Money Tracker noted a gradual increase in downloads, peaking at 2.6K in early September. Revenue showed positive growth, reaching $1.5K by early September. Active users consistently rose, hitting 82K by the end of the quarter.

These apps collectively highlight the dynamic nature of the personal finance sector in Italy. For more detailed insights, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025