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In the third quarter of 2025, the social app landscape in the United States experienced notable trends across the top five applications, as revealed by Sensor Tower data.
TikTok - Videos, Shop & LIVE showcased a robust performance with weekly revenue peaking at approximately $29.9M towards the end of July. Weekly downloads increased steadily, reaching about 1.3M in early September. The app maintained a strong user base, with weekly active users hovering around 103M throughout the quarter.
Grindr - Gay Dating & Chat saw a consistent weekly revenue, reaching close to $2.9M mid-August. Downloads showed a gradual decrease, starting at about 47K in early July and falling to around 38K by the end of September. Weekly active users fluctuated, ending the quarter with a peak of over 2.3M.
Bigo Live - Live Streaming App experienced a decline in weekly revenue, closing the quarter at approximately $1.6M. Downloads remained relatively stable, with a slight dip to around 97K at the quarter's end. Active users saw a decrease mid-quarter but rebounded to over 1.6M by late September.
Facebook maintained a steady presence with weekly revenue slightly declining to about $650K by the end of September. Downloads increased steadily, reaching nearly 582K. The platform continued to engage a large audience, with active users consistently around 174M.
Instagram ended the quarter with weekly revenue around $584K. Downloads saw a peak of over 948K in early September before settling at approximately 705K. Active users remained strong, exceeding 111M consistently.
These insights provide a snapshot of the dynamic social app market in the US. For more detailed analysis, visit Sensor Tower for comprehensive app performance data.