2026 State of Mobile is Live!

In the third quarter of 2025, the performance of the top tools apps in Brazil on a unified platform showcased interesting trends in revenue, downloads, and active users according to Sensor Tower data.
Avast Antivirus & Security displayed strong weekly revenue, with fluctuations between $26K and $34K throughout the quarter. Downloads peaked at over 106K in early July, while active users remained largely stable, averaging around 7M.
AVG AntiVirus & Security experienced a steady revenue increase, reaching approximately $17K in late September. Downloads varied, peaking at 116K in late July, and active users saw growth, reaching nearly 2.8M by mid-September.
Plaud: AI Note Taker showed a consistent revenue stream, peaking at over $82K at the start of September. Although downloads remained relatively low, active users grew steadily, surpassing 9K by the end of the quarter.
Norton360 Antivirus & Security had modest revenue growth, with a peak of $13K in early September. Downloads were variable, with a high of 54K in late July, and active users fluctuated around 500K.
NordVPN – fast VPN for privacy saw revenue climb to nearly $29K in early September. Downloads peaked in late July at over 45K, and active users showed resilience, growing to over 200K by the end of September.
These insights provide a glimpse into the dynamic app market in Brazil, with more detailed analytics available through Sensor Tower.