Video: Watch the Full App Store Optimization Experts Panel from Mobile Insights Hub May 2016

In this Mobile Insights Hub video, our panel of app marketing gurus from Reddit, Uber, Zynga, and SEGA deliver expert tips on getting the most from ASO.

Mobile Insights Hub ASO Experts Panel with Ashley Higgins from Reddit, Dan Held from Uber, Jessica Grant from Zynga, and Spiros Christakopoulos from SEGA

On May 18, Sensor Tower hosted the first in a series of Mobile Insights Hub events at Zynga headquarters in San Francisco. The focus of this gathering was on bringing together the best minds in mobile marketing to share and learn new strategies for growing their app businesses on the App Store and Google Play. For those who were unable to attend, we filmed the event and are making the panel discussion portion available in this blog post.

Following a presentation on the state of the App Store in spring 2016, you'll hear from App Store Optimization experts at Reddit, Uber, Zynga, and SEGA as they discuss ASO best practices, localization strategies, and the intersection between paid user acquisition and ASO. Read on for the video and details on how you can get info about our next Mobile Insights Hub event.

Thanks to our panel, which included Reddit's Ashley Higgins, Uber's Dan Held, Zynga's Jessica Grant, and SEGA's Spiros Christakopoulos, for sharing their insights with attendees—and to Zynga for hosting us. To receive information on our next Mobile Insights Hub event, coming in July, please visit to sign up for updates. We hope to see you there!

Interested in learning more about Sensor Tower's App Intelligence platform? Request a live demo with our team!

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Randy Nelson

Written by: Randy Nelson, Head of Mobile Insights

Date: May 2016

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