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AI INSIGHTS · TIMOTHY · JANUARY 2023
Europe's Top 5 Dating Apps Performances in Q4 2022
An overview of the top 5 dating apps in Europe for Q4 2022 reveals trends in downloads, revenue, and active users. Detailed insights provided by Sensor Tower highlight the apps' performances.
In the final quarter of 2022, Europe's dating app scene saw varying trends across the leading platforms. Sensor Tower's comprehensive data captures the essence of the market's dynamics, offering a window into the performances of the top contenders.
Tinder: Dating, Chat & Friends maintained its popularity with steady download numbers peaking at around 337k in the last week of December. The app's revenue showed resilience, hovering between around 5 million to almost 6 million weekly, while weekly active users saw a slight dip from around 13 million to approximately 12 million by year's end.
Bumble: Dating & Friends App also demonstrated consistent performance, with downloads reaching over 142k in the same period. The app's revenue experienced a gradual increase, peaking at nearly 1.5 million in the week leading to Christmas. Active users fluctuated slightly but ended the quarter on a high note with over 2.8 million users.
Badoo: Dating. Chat. Friends, hailing from the United Kingdom, showed robust revenue numbers, with a notable peak of over 880k in the week of December 19th. The app's downloads remained strong, with a significant increase to around 167k by the quarter's end. However, the number of weekly active users saw a gradual decrease, ending at about 6.1 million.
Grindr - Gay Dating & Chat observed a steady revenue stream with an upward trend, climaxing at around 683k in the final week of December. Downloads for Grindr showed an impressive increase, ending the quarter with over 38k. Active users remained stable, with a slight increase to over 1.3 million weekly.
Azar - Video Chat, while not a traditional dating app, offers a platform for social connections and showed a healthy revenue trend, peaking at just over 680k. Downloads for Azar surged to over 140k, and the app's active users experienced a rise, concluding the quarter at over 1 million weekly.
As these trends reveal, Europe's dating app market continues to thrive with diverse offerings catering to different preferences. For more detailed insights into the dating app industry, Sensor Tower's platform is the go-to source for comprehensive data and analysis.
