Mobile App Insights · Sui Lian Chua · November 2025
Sensor Tower Insights: Market Trend and Audience Landscape Across Major Digital Wallet Apps in Indonesia
The Indonesian digital wallet sector is demonstrating sustained high user presence and continuous market expansion, with key trends in user engagement and audience concentration already established. This report examines the overall momentum and characteristics driving user activity and geographic distribution in January-November 2025.
User Engagement Trend Across Leading Digital Wallets in Indonesia
DANA remains the leading app in the market, with a consistently high level of user presence and continued growth over the observed period.
GoPay and ShopeePay have both recorded strong growth over time, with increasing user presence relative to earlier periods.
OVO’s user presence has remained relatively stable throughout the year.
User Engagement Across Digital Wallets in Major Indonesian Metros
GoPay and OVO exhibit similar patterns of user engagement across several emerging metros.
In metros such as Pontianak and Palembang, GoPay, ShopeePay, and DANA all exhibit notable levels of user engagement, reflecting shared engagement across these metros.
GoPay and DANA demonstrate distinct geographic distributions in metros contributing to recent engagement growth.
User Demographics Across GoPay, DANA, ShopeePay, and OVO
with a Major Audience Concentration Among Males Aged 25–34
Key Personas and Top Social Channels Across GoPay, DANA, ShopeePay, and OVO
Written by: Sui Lian Chua, Strategic Consultant
Date: November 2025