2025 State of Mobile is Live!
Sensor Tower · Abraham Yousef · July 2023
Privacy Risks Curb Growth of Female Health Apps
The report states that global usage of period tracker apps has decreased by 7% YoY in 2Q23 due to concerns over new political policies affecting women's health. The majority of new users are finding these apps through organic search, with an average of 85% across the top three apps. Among these apps, Flo is the most popular, accounting for 41% of total monthly active users and 91% of the revenue in the studied cohort.
Key Takeaways:
Due to rising concerns over new political policies affecting women’s health, global usage of period tracker apps have decreased 7% YoY in 2Q23
Most users are finding these apps through organic search, averaging 85% of new users across the top three apps which include Flo, Clue, and Period Tracker Period Calendar
For app usage within the space, Flo is the most popular app, accounting for 41% of total MAUs in 2Q23 out of a studied cohort and 91% of the revenue
For more information, request the full report from reports@sensortower.com.
