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AI Insights · Timothy · April 2023
Q1 2023 Performance of Top Film & Television Apps on Android in the US
Sensor Tower's Q1 2023 analysis reveals trending data for the top five Film & Television Android applications in the US. Dive into the download and user engagement insights for these leading entertainment platforms.
As we wrap up the first quarter of 2023, Sensor Tower has compiled data on the top Film & Television applications for Android users in the United States. Here's a look at how these apps have fared in terms of downloads and user engagement.
Tubi: Movies & Live TV saw its downloads start at around 216k in the last week of December and gradually decrease to approximately 150k by the end of March. The app's weekly active users also showed a declining trend, starting at around 1.4 million and dipping to about 1.3 million.
Netflix, a staple in the streaming world, experienced a decrease in downloads from roughly 189k to around 131k over the quarter. The app's active user base followed a similar downward trajectory, starting at around 13.4 million and ending the quarter at nearly 11.7 million.
For Disney+, the quarter began with close to 191k downloads and saw a drop to approximately 114k. However, revenue for Disney+ showcased a different pattern, starting at almost $3.9 million and experiencing some fluctuations before closing the quarter at around $2.8 million. Weekly active users varied, peaking at about 3.7 million in mid-March.
Peacock TV: Stream TV & Movies kicked off the quarter with over 203k downloads and saw a decline to around 128k by the end of March. Revenue for Peacock TV started at just over $1.1 million and saw an increase to nearly $1.5 million during the last week of February, concluding the quarter at around $1.45 million. Active users showed a slight increase from approximately 2 million to 1.8 million.
Lastly, HBO Max: Stream TV & Movies observed downloads beginning at around 142k and falling to just under 98k. The app's revenue saw a significant rise from about $2.9 million to $3.4 million in late February, ending the quarter at roughly $3.2 million. The weekly active users for HBO Max started at around 2.6 million and saw a decrease to nearly 2.5 million.
For more insights into the performance of these and other applications, Sensor Tower provides detailed analysis and data to help understand market trends and user engagement.
