Q1 2023 Performance of Top Shopping Apps on Android in Europe

As we march into 2023, the digital shopping landscape continues to evolve. Sensor Tower's latest data sheds light on the performance of the top shopping applications on Android across Europe in the first quarter of the year. Let's delve into the numbers and see how these apps have fared.

SHEIN-Shopping Online, the fashion-forward app from Roadget Business PTE. LTD., saw a high of around 748,000 downloads in the second week of January, with a subsequent dip to around 629,000 by the end of March. Weekly active users showed a strong upward trend, starting at around 8.6 million in late December and climbing to over 10 million by the last week of March.

AliExpress, Alibaba Mobile's popular marketplace, experienced a notable increase in downloads, peaking at around 895,000 in the third week of March, a significant jump from approximately 237,000 downloads at the end of December. Weekly active users also demonstrated growth, with numbers rising from around 11 million to over 13 million in the same period.

Lidl's Lidl Plus app showed consistency in downloads, maintaining figures between 275,000 and 381,000 throughout the quarter. The weekly active users for the app experienced a gradual increase, starting at around 6 million and rising to over 7 million by the end of March.

Vinted - Buy and sell clothes, hailing from Lithuania, saw its downloads fluctuate between 228,000 and 370,000 during the quarter. The app's weekly active users saw a steady increase, beginning at around 4.9 million and reaching just over 5.5 million by mid-March before slightly decreasing to around 5.5 million at the quarter's end.

Lastly, Amazon Shopping from Amazon Mobile LLC, the only app in this list to generate revenue, saw its downloads hover around the 300,000 to 400,000 mark, with a slight downward trend to around 274,000 by the end of March. Despite the fluctuating download numbers, weekly active users remained robust, starting at around 21 million and peaking at over 20 million towards the end of the quarter, with a small revenue increase, ending the quarter at around $1,889.

For more in-depth insights and data, Sensor Tower's platform offers a comprehensive look at the app economy. The trends observed in Q1 2023 provide a glimpse into the shopping habits of Android users in Europe, with all five apps showing strong engagement in terms of weekly active users.