Q1 2023 Snapshot: Drawing & Coloring Apps on iOS in Europe

As we step into the artistic domain of mobile apps, the drawing and coloring app category has shown various trends in the first quarter of 2023. Sensor Tower's data provides us with a closer look at the performance of these creative platforms across iOS devices in Europe.

Color by Number：Coloring Games from Fun Games For Free has maintained a steady presence, with revenue figures showing minor fluctuations around the $25k mark each week. Downloads for the app saw a high in the last week of December at around 77k, but have since trended downwards, reaching approximately 43k by the end of March. Weekly active users started at around 318k and dipped to around 264k, indicating a slight decline in engagement over the quarter.

Disney Coloring World by StoryToys Entertainment Limited experienced a similar pattern in revenue, fluctuating between $11k and $16k weekly. Downloads peaked at around 18k at the end of December but have declined steadily to just above 7.5k by the end of March. The app's weekly active users mirrored this trend, starting at around 26k and decreasing to just over 15k.

For Adult Coloring Book - Pigment by Pixite Inc., revenues have been more variable, ranging from $7.8k to $10.8k weekly. The download count for Pigment has been relatively stable, with a starting point of around 9.7k and ending the quarter near 5.3k. The weekly active users showed a slight decline, from approximately 34k at the beginning of the period to around 28k by the end of March.

Colorfy: Coloring Book Games, another offering from Fun Games For Free, posted revenues that varied between $8.4k to just over $10k. The app saw a significant download spike in the third week of February at approximately 13k, but this trend wasn't sustained, with downloads sitting at about 9.1k at the close of Q1. Weekly active users for Colorfy dropped from 25k to just under 20k throughout the quarter.

Lastly, Sandbox - Pixel Art Coloring by Alexey Grigorkin showed modest revenue figures, starting at around $9.4k and ending the quarter at about $8.4k. Downloads for Sandbox began at around 34k and experienced a slight decrease, stabilizing near 22k. The app's weekly active users, while starting at a high of around 1.7 million, ended the quarter with a slight decrease at approximately 1.5 million.

These top 5 drawing and coloring apps on iOS in Europe have demonstrated varying levels of user engagement and financial performance in Q1 2023. For more detailed insights, Sensor Tower's platform remains a valuable resource.