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AI Insights · Timothy · April 2023
Q1 2023 US Android Market: Top 5 Drawing & Coloring Apps Performance
A look at the Q1 2023 performance of the top five drawing and coloring applications on Android in the US, showcasing download and user engagement trends. Data is provided by Sensor Tower for a detailed market analysis.
The first quarter of 2023 has seen a diverse range of user engagement within the top drawing and coloring applications on Android in the United States. Sensor Tower provides a detailed analysis of the market, revealing the performance of these creative outlets.
Tap Color Pro: Color By Number maintained a steady performance with downloads starting at around 40k in the last week of December and ending with approximately 29k by the end of March. Revenue began at around $13k and saw a slight fluctuation, ending close to $9k. Weekly active users showed a gradual decline from around 172k to 151k.
Paint by Number: Coloring Game illustrated a varied trajectory with downloads peaking at around 29k in late December, dipping to about 15k, and then stabilizing around 16k towards March. Revenue trends fluctuated from roughly $12k to $9k. The app experienced a rise in weekly active users, starting at approximately 333k and growing to 336k by the end of Q1.
Cross-Stitch World showed mixed results in terms of downloads, with an initial 918 downloads in the last week of December, no downloads for several weeks, and a peak of around 1.7k in mid-March. Revenue trends varied, starting at about $7k, peaking at nearly $10k in early February, and ending around $9k. Active users saw a gradual increase from around 3.8k to approximately 2.4k.
Gallery: Coloring Book & Decor had no downloads recorded for several weeks, with a peak at about 3k in late January. Revenue saw growth from roughly $5k to around $6.5k at the end of February, before ending at nearly $5k. Weekly active users experienced a decline from 32k to around 22k.
Recolor - Adult Coloring Book presented minimal download activity, with a peak of around 1.5k in mid-January and ending the quarter with 450 downloads. Revenue trends started at approximately $4k, with some fluctuations, and concluded the quarter at around $3.7k. Active users slightly decreased from nearly 3.9k to about 2.9k.
For more insights into the performance of these applications and others in the market, Sensor Tower's comprehensive data offers a closer look at the trends and user engagement across the app landscape.
