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AI INSIGHTS · TIMOTHY · JANUARY 2023
Q4 2022 Performance of Top Shopping Apps in Europe
A look at the performance of the top five shopping applications in Europe during Q4 2022 reveals download and user trends. Sensor Tower provides detailed insights into these market dynamics.
The final quarter of 2022 saw interesting trends across the top shopping applications in Europe. Sensor Tower has compiled the data, and here's how the top contenders fared in terms of downloads and user engagement.
Wallapop experienced a decline in downloads, dropping from around 146k in late September to approximately 87k by the year's end. However, weekly active users remained strong, starting at around 2.2 million and slightly decreasing to 1.95 million in the same period. Revenue for Wallapop showed fluctuations but ended the quarter on a high note with around $40k in the last week of December.
Milanuncios - Comprar y vender also saw a downward trend in downloads from about 55k to 38k. Weekly active users peaked at over 470k in late October, before descending to around 353k by the end of December. Revenue for Milanuncios showed a slight decrease over the quarter, with the final week of December bringing in close to $9k.
Shpock: Buy & Sell Marketplace had a stable download count, starting and ending the quarter at approximately 15k and 14k respectively. Active users saw a decline from 240k to 207k. Revenue numbers for Shpock varied, with the app earning roughly $8.4k in the last week of December.
Alfred Home Security Camera downloads were relatively stable with a slight uptick in December, closing the quarter at around 40k. Active users showed a slight increase over the quarter, ending at nearly 246k. Revenue for Alfred Home Security Camera saw a modest increase, with the last week of December generating around $9.9k.
Eufy Security downloads spiked in November with around 35k but ended the quarter with approximately 30k. The app's weekly active users showed growth throughout Q4, culminating at close to 593k. Eufy Security's revenue saw an increase, with the app earning around $7k in the final week of December.
For more insights into the performance of shopping applications and other categories, Sensor Tower's comprehensive data and analysis tools offer an in-depth view of app market trends.
