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Sensor Tower’s Q2 2022 Data Digest: U.S. Spending on Apps Overtakes Games on Apple’s Platform for the First Time Ever

Spending in non-games has grown at more than twice the rate as games, with a compound annual growth rate of 40 percent since June 2014.

Q2 2022 Data Digest3

Mobile app adoption has normalized after a quixotic two years, with global downloads of games and non-game apps waning 2.5 percent year-over-year to reach 35 billion in Q2 2022. Despite this normalization, though, the mobile landscape continues to transform as consumer habits evolve. Sensor Tower’s latest Q2 2022 Data Digest reveals that iOS users in the United States spent more in non-game apps than games for the first time ever last quarter.

More than half of App Store spending in the U.S. now comes from non-game apps. This boost in revenue is in part thanks to subscriptions, which non-game apps have increasingly adopted over the years. In 2Q22, 400 apps generated at least $1 million in consumer spending, up 900 percent from 50 apps in Q2 2016. 


This report also includes: 

  • Rankings of the top publishers by downloads in the quarter.

  • Year-over-year trends of top categories such as Games, Finance, and Entertainment.

  • A comparison of top markets in North America, South America, Europe, and Asia.

  • Stories of the quarter, highlighting the growth of travel apps and Subway Surfers’ ascent as a top downloaded game for the first time since 2014.

Download the complete Q2 2022: Store Intelligence Data Digest in PDF form below:

Request a demo to see how Sensor Tower Store Intelligence and our industry-leading data can provide key insights on category download trends, monthly active users, and more.

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Jonathan Briskman

Written by: Jonathan Briskman, Senior Mobile Insights Analyst

Date: July 2022