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In the last quarter of 2022, the fitness and weight loss app sector in Latin America saw diverse user engagement and download figures. Sensor Tower's comprehensive data provides us with a closer look at how the top five apps in this category performed during this period.
Strava: Run, Bike, Hike remained a popular choice, with its weekly active users peaking at around 1.25 million by the end of December. Downloads for the app showed an upward trend, culminating in nearly 60k downloads in the final week of December. Strava also experienced a steady revenue stream, ending the quarter with around 92k in the last week.
WELLTECH APPS LIMITED's Home Fitness Coach: FitCoach saw a significant rise in downloads early in the quarter with over 300k in the first week of October, though numbers gradually declined to around 110k by the year's end. The app's weekly active users mirrored this trend, spiking at over 680k in mid-October before dropping to nearly 300k. Revenue for FitCoach fluctuated, ending at around 58k in the last week of December.
Yoga for Weight Loss: Yoga-Go, another WELLTECH APPS LIMITED offering, saw its highest number of weekly downloads in the quarter at around 79k in mid-October, with an impressive surge to over 123k in the final week of December. Weekly active users reached their peak at over 200k in early October, but there was a significant rise to nearly 300k active users by the end of December. Yoga-Go's revenue also peaked in the last week at around 64k.
MyFitnessPal: Calorie Counter by MyFitnessPal, Inc. maintained a consistent number of weekly active users throughout the quarter, hovering around 700k, with a slight dip to under 700k at the close of the year. The app's downloads showed a declining trend, starting at around 35k in late September and ending at approximately 23k. Revenue figures remained modest, with the last week bringing in about 23k.
Lastly, Workout Planner Muscle Booster experienced its highest weekly downloads at approximately 43k in early October. Active user counts for the app peaked at around 149k in the same period, yet ended the quarter with around 88k active users. Revenue for Muscle Booster saw a slight increase in the final week, reaching over 21k.
For more detailed insights and data on app performance, readers can explore the comprehensive analytics available at Sensor Tower.