Using Data to Drive Regional Strategy

Challenge

A global, award-winning mobile game studio, Hyper Hippo’s titles have earned more than 80 million installs, supporting 11+ languages in 170 countries. Through hits like AdVenture Capitalist, a Google Play Editor’s Choice and Facebook’s Best Instant Game of the Year award winner, the company has earned its reputation as an innovator in the idle and casual genre space. Hyper Hippo’s commitment to creating entertainment that resonates with a worldwide audience has been a driving force in player engagement for nearly fifteen years.

While Hyper Hippo was able to track and analyze their own installs, conversions, and revenue, data collection on the greater market was largely a manual process, and difficult to scale. They needed to understand if a user signal or movement was specific to their games, or reflected the wider category — as well as uncovering which countries warranted deeper investment, and what creative messaging and formats their competitors were putting in front of players.

Solution

Sensor Tower’s App Performance Insights and ASO tools have fundamentally changed Hyper Hippo’s approach to competitive research. While the studio’s previous analysis was either done manually or limited due to bandwidth, competitive benchmarking has now become a routine part of their process. The App Update Timeline has also offered the ability to dissect competitor patterns, trends, and data, supporting stronger, more actionable hypotheses for creative discussions.

Sensor Tower’s insights ultimately pointed Hyper Hippo towards a renewed focus on the Japanese market as well. The data uncovered a clearer view of the size and value of the region, relevant games, and publishers — influencing the studio’s move to a culturally-informed investment and partner strategy in the region.

Result

Hyper Hippo came to Sensor Tower for market data and ASO insights, and came away with an entirely renewed strategy. Today, in addition to their creative agency, 19 users across 5 teams utilize the platform. Expanding beyond ASO, the Hyper Hippo team currently uses Sensor Tower for partner evaluation, lifecycle benchmarking, competitive roadmap context, channel and market planning, and leadership reporting. They are also exploring additional uses into audience and persona insights.

Similarly, since Sensor Tower’s Japanese regional data pushed the gaming company into an evidence-led decision to invest in a culturally-informed partnership with a local agency, install volume in that geo has increased +193%, DAUs +106%, and monthly revenue has increased 30x between February, 2026 to May. With plans for even deeper Asian market expansion, continued use of comparable market, partner, and publisher insights, and audience data on the horizon, Hyper Hippo relies on Sensor Tower to inform critical data-backed decisions, and has high expectations for the future of the partnership.