- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
Japan App Trends 2024 Report by Adjust and Sensor Tower
In collaboration with Adjust, this report analyzes mobile app installs, sessions, and engagement metrics from 2022 to Q1 2024 across key verticals such as gaming, finance, and e-commerce, along with CTV, PC, and console.
Access the report
Thank you for your interest!
The Japan App Trends 2024 report will be sent to your mailbox soon.
The report contains the following findings:
The number of gaming app installs in Q1 2024 increased by 18% compared to Q4 2023, marking a sharp recovery from the low trends of 2022 and 2023.
The average in-app time for gaming app users increased from 26.37 minutes in 2022 to 27.37 minutes in 2024.
Consumer spending on finance apps grew significantly over the past few years, reaching $33.7 million in 2023, up 38% year-over-year. The strongest growth was seen in Q1 2024 and Q4 2023, with a 53% increase.
E-commerce app sessions grew by 4% from 2022 to 2023, and then by a further 2% in Q1 2024. Retention rates also improved significantly, with a 9% increase in retention on the 30th day after app install.
The report also offers strategies to maximize engagement and scale ROI in 2024 and beyond.