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Japan App Trends 2024 Report by Adjust and Sensor Tower
In collaboration with Adjust, this report analyzes mobile app installs, sessions, and engagement metrics from 2022 to Q1 2024 across key verticals such as gaming, finance, and e-commerce, along with CTV, PC, and console.
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The report contains the following findings:
The number of gaming app installs in Q1 2024 increased by 18% compared to Q4 2023, marking a sharp recovery from the low trends of 2022 and 2023.
The average in-app time for gaming app users increased from 26.37 minutes in 2022 to 27.37 minutes in 2024.
Consumer spending on finance apps grew significantly over the past few years, reaching $33.7 million in 2023, up 38% year-over-year. The strongest growth was seen in Q1 2024 and Q4 2023, with a 53% increase.
E-commerce app sessions grew by 4% from 2022 to 2023, and then by a further 2% in Q1 2024. Retention rates also improved significantly, with a 9% increase in retention on the 30th day after app install.
The report also offers strategies to maximize engagement and scale ROI in 2024 and beyond.