From Guessing to Benchmarking to Validation

Challenge

Established in 2019, Loop Games is a data-driven mobile gaming studio known for its ability to create globally successful games including Match 3D, a pioneering hybrid puzzle game, in 2021. Loop Games had zero visibility into their competitor’s creative strategies, including which channels they were concentrating ad spend, and length of time specific creatives ran. Their product team faced similar challenges in benchmarking their games’ performance metrics against industry standards, with little data to validate whether product KPIs were truly competitive, or if untapped feature trends were being missed.

Solution

Leveraging Sensor Tower’s Mobile App Insights and Pathmatics Advertising Insights, Loop was able to transition from a largely reactive strategy, guessing what creative trends were on the horizon, to a proactive strategy. Loop began using Pathmatics to track longevity of competitor creatives, and analyzing the visual language of long-tail ads to inform their creative production, while Store Intelligence data allowed their product team to compare engagement and retention trends for top-performing titles in the space. Relying heavily on Sensor Tower’s paid versus organic breakdown in particular, Loop’s growth team gained a clear understanding of the true mechanics behind their competitor’s scaling success.

Result

Since integrating Sensor Tower, Loop Games massively condensed its creative iteration cycle, cutting their market research and trend analysis timeline by 60-70%. What used to take one to two weeks of benchmarking and brainstorming now takes a matter of hours, allowing the team to focus more on execution. Similarly, optimizing their traditional workflow of testing and concepting previously drew significant engineering and design resources. By validating concepts and market demand with Sensor Tower insights, they’ve reduced wasted development time by more than 50%, saving weeks of prototyping. 

With over 100M downloads and $100M+ IAP revenue, Sensor Tower’s impact on global growth, market positioning, and user acquisition strategies has been unmistakable. Their teams rely on Sensor Tower daily to navigate competitive landscapes, and ensure their market investments are backed by highfidelity, data-driven insights. As our partnership continues to evolve, Loop intends to integrate Sensor Tower’s trend analysis even deeper into their early-stage product development, and aims to increase their hit rate for future global releases.