Mercado Livre is a comprehensive e-commerce platform that’s transforming the way people buy, sell, and advertise across Latin America. As the largest LATAM-based retailer in the region, with a team of more than 120,000 people in 18 countries, Sensor Tower’s Mobile App Performance, App Advertising, and Pathmatics Digital Advertising Insights have been critical for:

·       Qualifying user engagement on their platform

·       Improving the user experience

·       Growing their user base

·       Competitive analysis into user journeys

Leandro Claro, in Mercado Livre’s Regional Consumer & Competitive Insights department, sat down with the Sensor Tower team to discuss how important data is in driving growth and impact across all of their consumer businesses, in this video customer story.