Q1 2024 Digital Market Index Report

An in depth analysis of digital advertising, mobile, and retail media trends for the quarter.

As digital advertising and mobile become inextricably linked, it’s more important than ever to stay ahead of your competition on both fronts.

Our report analyzes global mobile downloads, consumer spend, and advertising trends across:

• Top Markets - strong growth in Japan as North America and Europe show growth opportunities for publishers

• Top Categories - Consumer spend increases in ALL top app categories with many seeing 30% growth

• Top Apps - TikTok still leads by global consumer spend, but falls in downloads

• Top Mobile Games - Monopoly GO! breaks records in Q1

• Digital Advertising - US digital ad spend up 16% YoY

• Retail Media Networks - Walmart and Target dominate Retail Media Networks by impressions