2026 State of Mobile is Live!
Q1 2024: Trends in Digital Ads & Mobile Apps
Insights Across Social Media & OTT Platforms
What are the latest trends in digital advertising and mobile apps in Q1 2024?
Our on-demand webinar explores the social media and OTT landscape, providing insights into industry trends, key players, and valuable data to help you make smarter advertising investments.
Discussed during the webinar:
Current trends in social media, OTT, and advertising that we’re seeing in our data set.
What social apps are seeing the growth and decline, such as Snapchat’s DAU (daily average users) 11% YoY increase.
Reddits strong YoY DAU & engagement growth despite high churn rates, and how US Reddit users spend more time on the app than those in other regions.
Top categories that saw the highest advertising spend on social including: political ad spend growth of 300%, software ad spend growth of 70%, and an increase of 50% by auto brands
How streaming networks are vying for user engagement and how Netflix is attracting new advertisers