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New Data Reveals How ChatGPT Users Are Evolving
What was the last question you asked ChatGPT? In March to April of this year, the most popular user queries for the popular LLM were related to:
But here’s the twist: just a year ago, 44% of all prompts were about software development. That 15-point drop reveals something big — the AI user base is evolving, fast. No longer dominated by developers and tech bros, everyday people are increasingly turning to ChatGPT for diverse needs related to personal finance, education, entertainment, and more.
Our latest report, “AI's Everyday Evolution: The Expanding Role of Chatbots in Consumer Life” contains the cutting-edge insights professionals need to gain a fuller understanding of the myriad ways in which AI’s consumer base is evolving — and how marketers, developers, and brands can stay ahead of the buzz to capture audience interest and engagement.
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Here’s a sneak peek:
Consumer Trends: What people are asking AI — and how it can inform your UX, UA, and messaging
Traffic Flows: Where ChatGPT is sending users — to help you optimize your content for LLM referrals
Top AI App Subgenres: The rising categories winning attention, and which subgenres are losing steam
Search Engine Shift: With SEO under threat, what does discoverability look like in an AI-first future?
Ready to future-proof your brand? As the saying goes — AI won’t replace your job; people using AI will.