Decoding Retail Search 2026: A Data-Driven Playbook for Marketers
Uncover the hidden retail search strategies brands are using to target high-intent shoppers across Walmart, Target, and Instacart
Retail search has become the centerpiece of retail media, and is expected to account for over 65% of US retail media advertising in 2026. Understanding retail search has never been more important for brands looking to target consumers who are primed to buy.
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Utilizing Sensor Tower’s Digital Advertising and Retail Media Insights, our Retail Search Report uses category and keyword case studies to tell the deeper story of search. Inside you’ll find:
Retail Search is expected to account for the majority of US retail media advertising in 2026, making it one of the most important ways to reach high-intent shoppers
Keyword strategies vary widely within the same category, including competitors’ brand names
Search demand is always shifting with search volume rising and falling with the seasons. Brands need to track always-on keywords and seasonal trends to understand emerging opportunities
Every retailer is its own battleground as brand rankings, SOV, and keyword activity can differ considerably across Walmart, Target, and Instacart, leaving each to tailor their own unique strategy
And More!
Over 30 pages of actionable insights and case studies, analyzing consumer demand, brand competition, search optimization, and more.