Beyond the Game: The Sports Report 2026
2.1% of U.S.-based DraftKings users reside in Kansas.
Impressions for sports-themed Software ads increased 1,996% in the days leading up to the NBA finals.
DoorDash saw a 99% boost in sessions while the Super Bowl was airing.
This is the level of specificity you can expect from Beyond the Game: The Sports Report 2026. But we didn’t forget about the big picture, either. After reading these 50 data-packed pages, you’ll know more about the current sports market landscape than you ever thought possible.
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Here’s a preview of the market sectors we’ll dive into:
Mobile App: Learn how Sports apps are faring globally, and in specific regions — including detailed breakdowns of install trends, market share, and the subgenres (and leagues) that are seeing the most engagement.
Web: Understand how sports fans behave online, which sites and categories are growing the fastest, and which traffic channels (including Gen AI) are aiding their performance.
Advertising: Decode the digital ad strategies behind your favorite sports brands to understand how variables such as creative themes, partnerships, markets, and categories shape online visibility.
Viewing & Fan Engagement: See how live events like the Super Bowl, the World Cup, and WNBA games have impacted engagement and acquisition for streaming networks, advertisers, and apps across genres.
Wagering: Dive deep into the Sports Wagering economy, with data on downloads, market share, audience demographics, ad spend, and more.
Sports in Video Games: Learn how sports-themed video games are faring across mobile and PC/Console, with insight into which themes performed best, who’s winning the download charts, and how unlicensed games compete with official IP.