Gaming Deep Dive: Premium PC/Console Report
Premium PC/Console revenue reached $30 billion last year across Playstation, Xbox, and Steam. Our Gaming Deep Dive: Premium PC/Console report breaks down the trends behind the numbers, diving into game leaderboards, sports market share, launch-campaign timing, creative length by channel, and special case studies on games like Resident Evil Requiem and Battlefield 6. The 40+ page guide to the market is chocked full of exclusive, data-driven charts and insights — making it perfect for developers, studios, and marketers trying to get ahead in a crowded space.
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Here's a preview of the key takeaways:
Premium PC/Console market revenue is up 5.7%HoH.
The U.S. and China lead the Steam market
Action takes the most time spent for Steam premium and continues to grow
Battlefield and EA SPORTS FC are the top premium games in the past year
Meta and YouTube take 76% of US PC/Console social ad spend
GTA VI pre-order velocity tripled after Netflix’s GTA VI: An Extended Look