H1 2026 Gaming Digital Market Index
As mobile gaming IAP revenue and downloads have declined in the first half of 2026, both gaming digital ad spend and ad impressions have jumped to $7 billion (+8%) and 1.4 trillion (+14%), respectively.
It's only half the year, but you deserve the whole story. The H1 2026 Gaming Digital Market Index is powered up, covering insights across PC, console, Steam, mobile gaming, digital advertising, and web.
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Here are some of the highlights:
Global Mobile Gaming IAP Revenue hit $40B - a 2% decline PoP between H1 ‘25 and H1 ‘26
Gaming Digital Ad Impressions hit 1.4 trillion while gaming digital ad spend hit $7B - up 14% and 8%, respectively, across 41 markets and 18 channels, PoP
AppLovin and AdMob control 65% of gaming ad revenue - up from 61% at the start of the year
YouTube led global markets with 27% channel share with local mixes diverging sharply across other channels
Honor of Kings reclaimed the #1 ranking by mobile IAP revenue after being dethroned by MonopolyGo! And Last War Survival